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Apple 14" MacBook Pro M4 (24GB/1TB, MCX04LL/A)
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Apple 14″ MacBook Pro M4 (24GB/1TB, MCX04LL/A)

KSh 345,000 +VAT

With 24GB of unified RAM and 1TB of SSD storage, you’ll be able to load massive files and launch apps quickly, enabling you to work with photo and video libraries from almost anywhere.

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Built for entrepreneurs, students, creators, and more, the space black Apple 14″ MacBook Pro delivers the power to drive demanding creative apps, allowing professionals to get more done in less time.

The system features the Apple M4 10-Core Chip, which provides the power and performance efficiency needed to handle all your creative workflows. Now built on 3nm process technology, the M4 10-Core Chip is combined with a 10-Core GPU. The next-gen GPU features Dynamic Caching, hardware-accelerated ray tracing, and mesh shading, all of which significantly increase performance for the most demanding creative apps and games. Also featured is a 16-core Neural Engine with Apple Intelligence, a personal intelligence system that transforms how users work, communicate, and express themselves, all while protecting their privacy.

The 14.2″ Liquid Retina XDR display features a 3024 x 1964 resolution, 1000 nits of sustained brightness, 1600 nits of peak brightness, P3 color gamut support, and more. With 24GB of unified RAM and 1TB of SSD storage, you’ll be able to load massive files and launch apps quickly, enabling you to work with photo and video libraries from almost anywhere. The 12MP Center Stage camera delivers enhanced video quality in challenging lighting conditions and automatically keeps you centered in the frame. The M4 MacBook Pro now features three Thunderbolt 4 ports.

This Mac comes preloaded with macOS. Updates can be downloaded for free via the Mac App Store. Please check Apple’s website for upgrade eligibility.

Designed for All Types of Creatives
Supercharged by M4
The M4 chip brings a performance boost to the MacBook Pro. Featuring a faster 10-Core CPU and 120 GB/s of memory bandwidth, the MacBook Pro is up to 1.8x faster than MacBook Pro with M1. With M4, this MacBook Pro is up to 1.8x faster than the 13″ MacBook Pro with M1 for tasks like editing gigapixel photos, and even more demanding workloads, like rendering complex scenes in Blender, are up to 3.4x faster. And with a powerful GPU, featuring Apple’s advanced graphics architecture, this MacBook Pro comes with 24GB of faster unified memory. The Neural Engine in the M4 is now over 3x faster than in M1, making it a solid option for AI, and accelerating the pace at which users can get things done.
14.2″ Liquid Retina XDR Display
Featuring mini-LED technology, this MacBook Pro houses a 14.2″ Liquid Retina XDR display. Delivering up to 1000 cd/m² of sustained, full-screen brightness, a high 1600 cd/m² of peak brightness, a 1,000,000:1 contrast ratio, and a billion colors, the Liquid Retina XDR display can handle the extreme dynamic range of HDR content, providing detailed shadows, brilliant specular highlights, deeper blacks, and vivid colors. The display is less than 4mm thin, which is achieved by having seven films and diffusers that mix and shape the light efficiently. The oxide thin film transistor (TFT) allows pixels to charge twice as fast as before.
ProMotion, up to 120 Hz Refresh Rate
With ProMotion technology, the MacBook Pro automatically varies the refresh rate to match the motion of your onscreen content. This helps preserve battery life while also making tasks feel more fluid and responsive. This means that the display can have up to a 120 Hz refresh rate. Video editors will also have the option to lock in a refresh rate that is optimal for their footage.
P3 Wide Color Gamut
The narrow-band LED-powered backlight allows the MacBook Pro to represent the P3 wide color gamut for brilliant, true-to-life color in photos and videos.
Storage, Bring Your Whole Studio with You
The MacBook Pro features 1TB of SSD storage, so you can take your photo or video libraries with you no matter where you’re headed. And with superfast speeds, massive files load in an instant and pro apps launch in a blink.
A New Era with Apple Intelligence on the Mac
Apple Intelligence harnesses the power of Apple Silicon and the Neural Engine to unlock new ways for users to work, communicate, and express themselves on Mac. It is available in U.S. English with macOS Sequoia 15.1. With systemwide Writing Tools, users can refine their words by rewriting, proofreading, and summarizing text nearly everywhere they write. With the newly redesigned Siri, users can move fluidly between spoken and typed requests to accelerate tasks throughout their day, and Siri can answer thousands of questions about Mac and other Apple products. New Apple Intelligence features will be available in December, with additional capabilities rolling out in the coming months. Image Playground gives users a new way to create fun original images, and Genmoji allows them to create custom emoji in seconds. Siri will become even more capable, with the ability to take actions across the system and draw on a user’s personal context to deliver intelligence that is tailored to them. In December, ChatGPT will be integrated into Siri and Writing Tools, allowing users to access its expertise without needing to jump between tools.

Apple Intelligence does all this while protecting users’ privacy at every step. At its core, is on-device processing, and for more complex tasks, Private Cloud Compute gives users access to Apple’s even larger, server-based models and offers groundbreaking protections for personal information. In addition, users can access ChatGPT for free without creating an account, and privacy protections are built in—their IP addresses are obscured and OpenAI won’t store requests. For those who choose to connect their account, OpenAI’s data-use policies apply.

Writing Tools
Writing Tools can proofread your text and rewrite different versions until the tone and wording are just right, and summarize selected text with a click.
Siri
With a redesign, richer language understanding, and the ability to type to Siri whenever it’s convenient for you, communicating with Siri is more natural than ever.
Priority Messages
Get time-sensitive messages at the top of your inbox, like an invitation for a meeting in an hour or a reminder to check in for your flight. And Mail helps you summarize messages in a snap.
Mac + iPhone: Better Together
Use your MacBook Pro and iPhone together in perfect harmony. Left your iPhone in another room? You can access it wirelessly with the iPhone Mirroring app in the Dock. Copy text, images, photos, and videos on your iPhone and past to your Mac, or vice versa. Wirelessly share photos, large files, and more between your iPhone, your Mac, and other nearby Apple devices. No Wi-Fi network required.
Connectivity
Wi-Fi 6E (802.11ax)
The MacBook Pro features Wi-Fi 6E for faster wireless connectivity.
Thunderbolt 4
Thunderbolt 4 combines ultrahigh bandwidth with the versatility of the USB-C industry standard to create one revved-up universal port. It integrates data transfer, charging, and video output in a single connector, delivering up to 40 Gb/s of throughput for twice the bandwidth of Thunderbolt 2. Existing devices are easily connected with a cable or adapter. And Thunderbolt 4 is reversible, so no matter how you plug in, it’s always right side up.
Display Support
Simultaneously supports full native resolution on the built-in display at 1 billion colors and:

  • Up to two external displays with up to 6K resolution at 60 Hz over Thunderbolt, or one external display with up to 6K resolution at 60 Hz over Thunderbolt and one external display with up to 4K resolution at 144 Hz over HDMI
  • One external display supported at 8K resolution at 60 Hz or one external display at 4K resolution at 240 Hz over HDMI
MagSafe 3
MagSafe 3 makes connecting a power cable quick and easy while also protecting your MacBook Pro. Apple also brings fast charging to the MacBook Pro, allowing you to charge up to 50% in just 30 minutes.
Cameras, Mics, and Speakers
12MP Center Stage Camera
The 12MP Center Stage camera helps you look sharp in any light. Center Stage keeps you centered in the frame as you move around. Desk View lets you share your workspace, adding a whole new dimension to make your video calls more engaging.
Studio-Quality Three-Mic Array
Your voice comes through crystal clear on video calls and recordings while minimizing background noise.
Six-Speaker Sound System
Two pairs of force-cancelling woofers with two tweeters fill the room with bold, bass-rich sound. And Spatial Audio with support for Dolby Atmos creates an immersive sound experience.
System Navigation
Touch ID
The Touch ID enables fast, easy authentication for secure logins and purchases.
Keyboard
The Magic Keyboard features a 78-key US layout, including 12 full-height function keys and four arrow keys in an inverted-T arrangement. It is also backlit with an ambient light sensor.
Force Touch Trackpad
Speed your workflow with Force click and multi-touch gestures.
Battery and Power
All-Day Battery Life
From pro workflows to everyday tasks, the MacBook Pro delivers power efficiency while still maintaining performance. The MacBook Pro can deliver up to 24 hours of video playback. The MacBook Pro charges with a 70W USB-C power adapter.

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